The authors had the opportunity to work with tools based on Clare Graves Levels of Existence Framework developed by Ashok Malhotra, an organization consultant based now out of Bengaluru (Bangalore), India. The tools are the Organization Identity Mapper (OIM) and the Existential Universe Mapper (EUM) This paper relies on the experience of applying these tools in Organization Development consulting work. The profiles shared are of real organizations with names changed for obvious reasons. 

The paper seeks to throw light on the differing organization profiles of New Economy and Old Economy businesses of India that the tools vividly map, and ways in which the unraveling of the profile offers the organization significant cues for inquiry and new directions for action. While the purpose here is not to detail the design elements of the tools themselves, or their psychometric properties, one hopes that the reader will find sufficient information on the tools to apprehend the thrust of the main plot without getting sidetracked by doubts about the robustness of the tools themselves.