To stay relevant and grow, one has to understand strategizing as an ongoing dialogue with one’s context. One needs a framework to enable a vibrant but disciplined discussion between role holders of an organization so that a shared vision of the organization can emerge. Continuously monitoring and enhancing Strategic Fitness is the necessary condition for Sustained Business Excellence. The common tendency to view reality through predetermined categories and interpret them using sectoral expertise does not enable effective action. It can at best yield static strategies and plans.

The Business Aligner (BA) is a simple but effective framework that enables a systemic and balanced understanding of an organization.

• It provides an inside-out as well as an outside-in view simultaneously. 
• It captures task issues, people issues, and the dynamic interplay of the changing context with the systemic capabilities of the organization. 
• It tracks changes as they are cognised and help build dynamic responsiveness to emerging market realities.
• It highlights systemic inter-dependencies and triggers dialogues across boundaries with a catch ball approach. It allows if-then relationships to be developed and tested.